GM Wins 2015 IHS Overall Loyalty to Manufacturer Award
We could sit here and talk about the great features of our Chevy, Buick and GMC vehicles forever, and how people keep coming back for more of these great cars, trucks and SUVs, but now we have proof! General Motors took the top Overall Loyalty to Manufacturer Award from the IHS for 2015 sales and leases, which means that once you’ve tried a vehicle like the Chevy Colorado, there’s no going back.
The IHS Automotive Loyalty Awards recognize manufacturers and individual car brands for bringing consumers back again and again. They are measured by how many households buy or lease the same vehicle year after year. The 2015 awards are based on sales from October 2014 to September 2015.
Chevy IHS Loyalty Awards
In addition to General Motors having the top brand loyalty, individual vehicles took awards. The Chevy Corvette was acknowledged the most alluring Luxury Sports Car, while the 2016 Chevy Colorado took the lead in the Non-Luxury Mid-size Pickup category.
We can see why the Colorado would have customers coming back again and again. Not only was this truck named the Motor Trend 2016 Truck of the Year, with the new diesel engine this great mid-size truck is Canada’s most fuel-efficient pickup. That’s a lot to love.
GMC IHS Loyalty Awards
The 2016 GMC Yukon Denali XL also took a Loyalty Award as the top Non-Luxury Full-size SUV. While this SUV may not have a luxury price, with the elite Denali trim, it certainly delivers on top features and quality.
Read More: 2017 GMC Acadia Denali Mid-size SUV
For more information on these vehicles, or to switch to the brand that has the most customers coming back year after year, contact a Craig Dunn sales representative today.