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10-11-19

Buick Announces the Avenir Luxury Sub-brand

Avenir Luxury Sub-Brand Release Date

We’ve heard plenty about gorgeous Buick concept cars (like the Avenir and the Avista) that have been making their debuts at car shows around the world, but now we have learned that these beautiful works of automotive engineering won’t merely be concepts that eventually add flare to other vehicles. Instead, with the Avenir luxury sub-brand release date, those already in love with premium Buick quiet driving and luxury will have an even more elite option.

Read More: Buick Avista Wins Concept Car of the Year Award 

Avenir Luxury Sub-Brand Release Date

We don’t yet have a solid release date for the Avenir luxury sub-brand but several sources have marked it as a 2018 model year vehicle. Whether that means a release date in the early- to mid-2017 year (like the 2018 Chevy Equinox), or something closer to the start of the 2018 calendar year, it’s hard to say.

This sub-brand will be the top-of-the-line option for customers looking for premium Buick quality. Like the Denali brand on GMC trucks and SUVs, the Avenir will offer customers a new level of luxury.

(Pictured Below: Images of the 2015 Buick Avenir Concept Car that inspired it all)

2015 Buick Avenir Concept vehicle
interior of the 2015 Buick Avenir Concept
2015 Buick Avenir Concept light

What Can You Expect on an Avenir Luxury Vehicle?

The Avenir sub-brand will offer unique appearance and luxury touches like a three-dimensional mesh grille, larger wheels, a sculpted elegant design and a new level of interior luxury.

“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing, in a recent Buick press release. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”

We believe that the Avenin sub-brand will be available across North America, in both Canada and the United States. For more information on whether or not Craig Dunn Motor City will offer Avenir models, please contact a member of our sales team.

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